We believe lingerie can transform, empower, and excite.

Finding excitement is what drives us. At the heart of what we do is exceptional design, a commitment to creativity, and a desire to inspire our customers in all the curves of their life. We want to help women feel sexier, curvier, and more confident so we use high-quality fabrics, have a relentless obsession with design, and use uncompromising attention to fit. We are passionate and playful, with unique designs to transform and empower the wearer beyond the bedroom.

As a fashion-forward lingerie brand we celebrate intimacy, inspire confidence, independence, and imagination. We are innovators from day one, led by a modern lifestyle with a commitment to inclusivity. We are proud to be leaders in the body positivity movement, recognizing that lingerie sizing was underserved in the marketplace; 11 years ago we introduced our first Plus Size collection. With a design-first approach, we create lingerie with a unique signature look at an attainable price point. As a result, our distribution has grown to market-leading department stores, wholesale accounts, e-commerce with a network of 66 influencers...and we are just getting started.